Course Overview :
Welcome to the future of creative education! The BVA in Media Art and Artificial Intelligence is India’s pioneering undergraduate program that blends visual arts, media studies, and advanced AI technologies into one transformative learning experience. Offered by ASOMSAFT in partnership with Medhavi Skills University, this innovative course is designed according to the National Higher Education Qualification Framework and features multiple entry and exit points—from certificate and diploma to BA and BVA levels.
In this program, you won’t just learn how to create art; you’ll learn how to reinvent it using cutting-edge tools, ethical AI practices, and hands-on industry training. With extensive on-the-job learning (OJL) integrated from Semester 1 through Semester 8, you’ll gain direct exposure to real-world projects, working alongside industry partners ranging from media production houses to AI technology firms.
What Makes This Course Unique?
- India’s First BVA in Art + AI : A groundbreaking interdisciplinary degree merging visual arts, filmmaking, design, and artificial intelligence.
- Progressive & Flexible Learning : Aligns with NCrF levels 4.5 to 6, offering Certificate, Diploma, BA, and BVA pathways tailored to diverse learner needs.
- Industry Integration & OJL : Extensive on-the-job training with top-tier industry partners, ensuring you learn with live projects, freelance opportunities, and job role simulations.
- Hands-On Experience with AI Tools : Gain practical skills with creative AI platforms, generative AI models, XR/VR tools, and more.
- Ethical & Sustainable Practices : Deep emphasis on responsible AI development, cultural competence, and inclusive storytelling.
Interdisciplinary Approach : Combines creative storytelling with technical proficiency, preparing you for a rapidly evolving digital media landscape.
What You’ll Learn :
Over eight semesters, you will develop both creative fluency and technical mastery across a range of dynamic domains:
- Visual Arts & Filmmaking : From storyboarding and cinematography to digital painting and narrative development.
- Media Production & Interactive Design : Master the art of digital storytelling, immersive design, and hybrid media workflows.
- Artificial Intelligence & Machine Learning : Learn the fundamentals of AI, generative art techniques, deep learning for visual media, and prompt engineering.
- Creative Coding & Generative Design : Develop interactive art and applications using languages like Python, Processing, Unity, and popular AI APIs.
- XR/VR/AR Art & Development : Explore real-time storytelling techniques and build applications across extended reality platforms.
- AI Ethics, Policy & Sustainability : Understand the societal impacts of AI and design solutions for ethical and sustainable media production.
- Professional & Entrepreneurial Skills : Build leadership, portfolio development, and business acumen for creative professionals.
Key Projects & Experiences
- Capstone and Industry Projects : From a short film project in Semester 1 to a comprehensive major project and dissertation in the final semester, you’ll create a portfolio that showcases your mastery of AI applications in media.
- OJL (On-the-Job Learning) : Gain direct industry exposure through roles such as Short Filmmaker, Junior AI Content Creator, Junior AI Programmer, Interactive Media Designer, and more.
- Hands-On Workshops & Live Projects : Experience real-world challenges and collaborative projects designed with global media, film, and AI experts.
Interdisciplinary Collaborations : Work with peers from diverse backgrounds to push the boundaries of creative technology.
Who Is This Course For?
This program is designed for creative minds, tech enthusiasts, and future industry leaders who :
- Are passionate about art, storytelling, and innovative technology.
- Aspire to work at the intersection of visual media and artificial intelligence.
- Seek a hands-on, future-ready education with direct industry exposure.
- Are eager to explore roles ranging from AI artist and creative director to immersive designer and tech-savvy filmmaker—even if you have no prior experience in AI or coding.
Career Opportunities
Graduates will be prepared for a wide range of high-demand roles :
Entry Level
- Digital Media Assistant
- Junior AI Content Creator
- AI Media Intern
- AI Visual Effects Assistant
- AI Data Collection Specialist
Middle Level
- AI Multimedia Specialist
- AI Filmmaker
- Junior AI Multimedia Developer
- Interactive Multimedia Designer
- AI Animation Lead
- AI VR/AR/XR Developer
Senior Level
- AI Multimedia Project Lead
- Creative AI Multimedia Developer
- AI Multimedia Generalist
- AI Multimedia Strategist
- AI Multimedia Consultant
In addition, you could launch your own creative studio or pursue further studies both in India and internationally.
Programme Format
- Duration : 4 Years (8 Semesters)
- Pedagogy : Combines studio practice, theoretical learning, and on-the-job training.
- Affiliation : Medhavi Skills University
- Language of Instruction : English
- Location : ASOMSAFT, Ahalia Campus, Palakkad, Kerala
Join the Creative AI Revolution
The BVA in Media Art and Artificial Intelligence is more than a degree—it’s your gateway to becoming a creative leader in an AI-powered world. Embrace a curriculum designed by industry experts, build a professional portfolio with live projects, and prepare to lead in a digital future where creativity meets technology.
Apply Now and step into a world where your imagination meets intelligent innovation!